EVERYMAN

In March 2023, our collaboration with Everyman began with the goal of transforming their digital marketing landscape. Recognized for their unique men's accessories, Everyman sought to enhance their online presence and sales through effective Meta Ads.

ABOUT EVERYMAN
Founded in 2019 by Jim M., Everyman quickly gained a reputation for quality and innovation. With products like the Hideout Pack, Grafton Pen, Holden Wallet, & Porter Key Multi-tool 2.0, Everyman symbolizes the essence of modern, functional men's accessories.

THE RUNDOWN:
Facing the challenge of not meeting their $80k revenue goal, we pivoted Everyman's strategy towards a broader audience reach. Implementing offline conversions for improved tracking, we enriched the middle of the funnel with engaging testimonials, unpackaging, and UGC videos. This approach aimed to increase engagement and deepen customer connections.

CAMPAIGN SET-UP
We revamped the top of the funnel with compelling videos and catchy ad copy to enhance Click-through Rate (CTR) and reduce Cost Per Click (CPC). Our strategy included shifting the focus from initial DTC ads with offers to a more robust bottom-of-the-funnel campaign.

CREATIVE CHANGES
Introducing UGC and new audience targeting, we leveraged offline conversion strategies to optimize Return On Ad Spend (ROAS). This involved a significant shift in our campaign approach, aligning more closely with customer preferences and behaviors.

THE RESULTS
‍The impact of these strategic changes was immediate and profound. Everyman.co experienced a surge in revenue, crossing the $100,000 mark in just two months. This remarkable turnaround highlights the effectiveness of a well-structured digital marketing campaign, demonstrating that adapting and evolving strategies are crucial for online success.