TRUMEDIC
Process
WE COLLABORATED WITH TRUMEDIC, A WELL-KNOWN MASSAGER BRAND POPULAR IN COSTCO, TO RECONSTRUCT THEIR UNDERPERFORMING DIGITAL MARKETING EFFORTS AND INCREASE ONLINE SALES DURING THE BLACK FRIDAY CYBER MONDAY (BFCM) SEASON.
OUR AIM WAS TO ENHANCE AWARENESS OF THESE PRODUCTS DURING Q4 WITH CONVERSION-DRIVEN VISIBILITY:
Initial Assessment
OUR INITIAL ASSESSMENT OF TRUMEDIC'S PAID ADVERTISING CAMPAIGN REVEALED THE CAMPAIGNS’ RETURN ON AD SPEND (ROAS) WAS FLUCTUATING AROUND 1.
Strategy Evaluation
AFTER CONDUCTING A FEW INITIAL TESTS, WE IDENTIFIED THE INEFFECTIVENESS OF THE EXISTING STRATEGY.
WE PERFORMED A COMPLETE AUDIT OF TRUMEDIC'S ASSETS, INCLUDING PAST CAMPAIGNS, COMPETITIVE ANALYSIS, EMAILS, BRAND SENTIMENT, CREATIVES, CUSTOMER DEMOGRAPHICS AND BEHAVIOURS, AND ACTIONABLE OPPORTUNITIES. THIS ALLOWED US TO IDENTIFY AREAS FOR IMPROVEMENT.
Creative Optimization
WE DISCOVERED THE CLIENT’S CREATIVE ARCHIVES HELD OVERLOOKED CREATIVES, AND THROUGH A/B TESTING, WE WERE ABLE TO IDENTIFY AND REPRODUCE HIGHER CONVERTING CREATIVES WITH SIGNIFICANT CLICK-THROUGH RATES (CTR).
- Winning Video: CREATIVE FEATURING OPRAH WINFREY LOVING TRUMEDIC'S PRODUCT WAS EXACTLY WHAT WE NEEDED TO INCREASE SOCIAL PROOF AND CREDIBILITY. OPRAH’S GENUINE REACTION GENERATED HIGH INTEREST, AND THIS VIDEO BECAME A PIVOTAL ASSET IN OUR CAMPAIGN.
- Ad Copy Refinement: THROUGH EXTENSIVE BRAINSTORMING AND A/B TESTING, WE OPTIMIZED THE AD COPY TO ENHANCE CAMPAIGN PERFORMANCE. HEADLINES LIKE: "HER FACE SAYS IT ALL" PRODUCED A LINK CLICK-THROUGH RATE OF 10%! COMPARED TO THE INDUSTRY AVERAGE OF .90%, THIS SET US APART FROM THE COMPETITION.
- Scaling and Pre-Sell Page: WITH IMPROVED PERFORMANCE, WE SCALED THE CAMPAIGN AND CREATED A PRE-SELL PAGE TO BOOST CONVERSIONS.
- Channel Expansion: WE ADDED GOOGLE ADS AND IMPLEMENTED EMAIL MARKETING STRATEGIES TO DIVERSIFY THE BUSINESS’ REVENUE STREAMS AND CREATE A STRONGER CONVERSION FUNNEL.
Creative Refresh
ONCE ADS REACHED THE FREQUENCY OF 5, WE REFRESHED THE CREATIVES WHILE LEVERAGING THE INITIAL PROVEN CONCEPT.
WE HIRED ACTORS THAT REPLICATED THE VIDEOS THAT PERFORMED WELL IN THE PAST AND REPRODUCED BEST PERFORMING SCRIPTS AND ANGLES. THIS WORKED INCREDIBLY WELL!
results
IMPROVED ROAS: THROUGH CREATIVE OPTIMIZATION AND AD COPY REFINEMENT, WE INCREASED THE ROAS FROM 1 TO 3 IN THE FIRST 2 WEEKS.
INCREASED AD SPEND: WITH ENHANCED CAMPAIGN PERFORMANCE, WE SCALED THE AD SPEND FROM $500/DAY TO $5,000/DAY IN 3 WEEKS.
PRE-SELL PAGE SUCCESS: THE PRE-SELL PAGE CONTRIBUTED TO A REMARKABLE INCREASE IN ROAS FROM 3 TO 6.5 (ZIPIFY PAGES).
SIGNIFICANT REVENUE GROWTH: WE ACHIEVED A DAILY REVENUE OF $35,000/DAY WITH A ROAS OF 3.6.
MAINTAINING PERFORMANCE: BY REPLICATING THE SUCCESSFUL CONCEPT AND REFRESHING CREATIVES, WE SUSTAINED CAMPAIGN PERFORMANCE.
UPSELLING SUCCESS: WE INTRODUCED UPSELLING STRATEGIES (OCU — ONE CLICK UPSELL), RESULTING IN INCREASED AVERAGE ORDER VALUE (AOV) AND ALLOWING US TO SCALE THE CAMPAIGN TO $60,000/DAY IN REVENUE!
WORKING WITH JAMIEL HIBBERT, OJONIMI BAKO, AND RUSSEL IZZO IS AN EXPERIENCE I AM PROUD OF! OUR COMPREHENSIVE APPROACH, COMBINED WITH STRATEGIC OPTIMIZATIONS, HAS LED TO REMARKABLE RESULTS FOR TRUMEDIC'S PAID ADVERTISING CAMPAIGNS, INCLUDING SUBSTANTIAL REVENUE GROWTH ON AMAZON AND A HIGHLY PROFITABLE RETURN ON INVESTMENT ON SHOPIFY.
