Performance Marketing: Start Here
The Process
Performance marketing is essential in today's world for businesses that want to succeed ONLINE.
In order to successfully implement performance marketing strategies, it is crucial to first gain a comprehensive understanding of your business.
This involves analyzing data, streamlining processes, and crafting a strategy that suits your specific needs.
As a performance marketer, I take a thorough approach to understanding your business.
Consulting/Coaching
We begin by having an initial meet and greet meeting to learn more about you and your business.
Once I have gained a clear understanding of your needs, I require access to your accounts to conduct an audit.
After identifying the challenges, I work on providing effective solutions.
Within a week, we schedule a presentation meeting to share MY findings and insights.
We will then set clear goals for our engagement and finalize the deliverables.
Getting the Ball Rolling
A critical aspect of this stage is reviewing your existing assets and determining how to leverage them in the initial creative briefs.
If we do not find any assets suitable for driving sales, we will develop concepts, scripts, and produce new assets tailored to your needs.
- Top of Funnel (TOF): Videos (3) - Thumbstoppers
- Middle of Funnel (MOF): Videos/Graphics - Social Proof
- Bottom of Funnel (BOF): Graphics - Offers
- Existing Customers (EXS): Catalog - Cross-sell
OMNIPRESENT RELEVANT CREATIVE ADVERTISING SYSTEM
Challenges to Overcome
implementing the ORCAS for your performance marketing needs may come with certain challenges...
It's essential to acknowledge and address them from the beginning to ensure a smooth and efficient COLLABORATION.
To guarantee effective performance marketing, I allocate sufficient time to address any missing elements or configurations needed for a seamless setup.
Additionally, having a well-defined budget and clear goals is essential.
If you haven't established these yet, we'll start from phase 1 to lay a solid foundation for your needs.
MY advertising system is perfect for marketing any product/service business. With clear communication and proper execution, WE can achieve your performance marketing goals and drive growth for your business.
