Step 5: Pre-Sell Pages: Creating Relevancy & CRO

Step 5 in the ORCAS process focuses on the strategic use of Pre-Sell Pages, a crucial element for creating relevancy and enhancing Conversion Rate Optimization (CRO). These pages act as a bridge between the ad and the final product or service, priming potential customers and increasing the likelihood of conversion.

1. The Role of Pre-Sell Pages in Marketing Funnel
Pre-Sell Pages serve a pivotal role in guiding the customer journey, effectively transitioning users from initial interest to a willingness to purchase.

• Building Interest and Trust: These pages provide valuable content that deepens the user's interest and builds trust in the brand.
• Targeted Messaging: Tailoring the content to align with the ad that brought the user to the page ensures a cohesive narrative.

2. Crafting Effective Pre-Sell Pages
Creating a compelling Pre-Sell Page involves several key components:

• Relevant Content: Ensure that the content is directly relevant to the ad copy and the audience's interests and needs.
• Engaging Design: Utilize visually appealing and intuitive designs that engage users and encourage them to explore further.
• Strong Value Proposition: Clearly articulate the benefits of your product or service, addressing the user's pain points and aspirations.
• Social Proof: Incorporate elements like testimonials, reviews, or case studies to build credibility and trust.

3. Optimizing for Conversion (CRO)
Conversion Rate Optimization is vital in turning page visitors into paying customers.

• Clear Call to Action (CTA): Use a strong, clear CTA that guides users towards the next step, whether it's making a purchase, signing up, or another conversion goal.
• A/B Testing: Regularly test different elements of your Pre-Sell Page – from headlines to images and CTAs – to find what works best.
• User Experience (UX) Optimization: Ensure the page is user-friendly, with fast load times, mobile optimization, and easy navigation.

4. Measuring Success and Making Adjustments
Continuously monitor the performance of your Pre-Sell Pages and make data-driven adjustments.

• Analytics and Tracking: Use tools to track user behavior on the page, including time spent, bounce rate, and conversion rate.
• Feedback Loops: Gather and analyze user feedback to understand their experience and perception of the page.
• Iterative Improvement: Regularly update and refine the page based on performance data and user feedback.

5. Integrating Pre-Sell Pages into the Overall Strategy
Ensure that Pre-Sell Pages are seamlessly integrated into your overall marketing strategy.

• Alignment with Campaign Goals: The pages should align with the broader goals of your marketing campaign.
• Consistent Branding: Maintain consistent branding and messaging across all channels and touchpoints.

Conclusion
Pre-Sell Pages are a powerful tool in the ORCAS arsenal, essential for creating relevancy and optimizing conversions. By effectively bridging the gap between ads and conversion actions, these pages play a critical role in enhancing the overall effectiveness of your marketing funnel, ultimately leading to higher conversion rates and better campaign performance.